Casio created its female timepiece brand, BABY-G, in 1994 as a counterpart to its “big brother” G-SHOCK. The brand fuses fashion and function for the vibrant, active woman, featuring watches that are stylish, bold, tough, and chic. Equipped with the same great functionality that defines G-SHOCK, BABY-G timepieces are shock and water resistant with multiple daily alarms and stopwatch functions. The brand has partnered with some of the hottest names in pop culture like Ke$ha, Rebecca Minkoff, Joyrich, and Married To The Mob to create standout watch collaborations that inspire and influence.
G Shock Series
Synonymous with toughness, CASIO’s G-SHOCK was created to be the toughest watch of all time. Born from the developer Mr. Ibe’s dream of creating a watch that never breaks, over 200 handmade samples were created and tested to destruction until 1983, until the now iconic G-SHOCK hit the streets of Japan. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance, and toughness. The watch is packed with Casio innovations and technologies, including internal components protected with urethane, and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve while always continuing to be the final word in durable, functional, fashionable timewear .
Geared for outdoor enthusiasts, Casio’s PRO TREK Smart line offers rugged, stylish and versatile timepieces with features that enhance any outdoor experience. Powered by Android Wear 2.0, these watches are equipped with a variety of features ideal for outdoor adventures including GPS, Location Memory, Moment Setter, and more. These timepieces also boast Casio’s Triple Sensor technology, in addition to a dual-layer LCD and water resistance. From mountain hikes to rock climbs, Casio's PRO TREK promises the best in quality and durability.